Yeah, agree on all fronts. They're very much aware of the fact that wins on Sunday = sales on Monday but since the largest growing markets at the moment are adventure and naked bikes I'm surprised that they're taking this route.
We've seen recently with the HP2 bikes that they're taking this seriously, winning in endurance races, as well as the new enduro doing really well in its first competitions, which were purely for testing. I'd be very surprised if this isn't a successful bike very quickly. I know Max Neukirchner is a target to ride it next year. I think they'll have to pay him a lot to pry him from Suzuki if they choose to keep him for another year though